Google’s broad core algorithm update is a hot cake for the last few weeks. Google brought this algorithmic update on June 2019. As we all know that Google keeps the ranking factor secret, so SEOs are trying to find out how to fix this update.
John Muller from Google have had a webinar with webmasters and he was asked about the update. In the video, he explained why Google can’t give specific advice here. But he mentioned a specific example of things that Google might look at and said that this specific site is not so trustworthy.
John explained many things but SERoundTable noted three main points here.
John also mentioned the panda post from Anit Singhal that contains 23 questions about a site. He referenced the Panda post as tips.
I collected the transcript from SERoundTable and here it is.
Keyword golden ratio is a keyword research concept, developed by Doug Cunnington. KGR must be less than 0.25.
Things to consider here
The number of Google results with the keyphrase in title.
LMS (local monthly search) of the keyphrase has to be less than 250.
You will need a keyword research tool like ‘Ahrefs’ or ‘keyword everywhere’ to know the LMS of your targeted keyphrase.
How to apply
Go to Google and search your desired keyword applying the search term ‘allintitle: keyword’.
For example – allintitle:how to blog.
Under the search box, you will notice how many Google results hold the keyphrase in their title.
Besides the keyword’s LMS (local monthly search) have to be less than 250.
Now divide the number of Google results by the LMS of the keyword. If the output is 0.25 or less than that, you got a KGR!
If the KGR in less than 0.25, you should rank in the top 100 results of Google when your page is indexed. Some webmasters claimed to find their blog post in the top 50 results of Google applying the KGR.
KGR is a great motivation for new webmasters to get fast results and very important when you are getting started on your site.
Google Panda is a major change to Google’s search results ranking algorithm that was first released in February 2011.
The Purpose of Google Panda
The aim of the change is to lower the rank of “low-quality sites” or “thin sites”, in particular, content farm and return higher-quality sites near the top of the search results. The change is implemented in order to eliminate ‘low quality’ content, or in other words, spammy content trying to rank in the search engines. Google is only trying its best in eliminating results that are not relevant or not useful because its users have requested it.
Recently, some popular sites have been affected by the latest algorithm of Panda. The list is here –
Publishing content just for the heck of traffic is not a good idea. This is the main reason why Google made the update – because a lot of sites take a lot of content just for them to attract more visitors from the search engines to go to their site and give some impressions and clicks to the ads.
How to keep your site safe
We have to always keep in mind that people want real, useful, quality content – and Google is just trying its best to deliver us that which we desire. Research and gather useful information and create quality content that actually creates value for the audience.